Brick-and-mortar retail was alive and well at Shoptalk Spring yesterday: health supplement maker AG1 has tripled its sales to $600 million in the last three years as a pure-play direct-to-consumer business, yet the company will soon move into traditional retail channels, CEO Kat Cole noted; 90% of trendy travel gear marketer BEIS’s $300 million in revenue is DTC, but retail partnerships are “critically important” to the brand’s growth, according to CEO Adeela Hussain Johnson.
And in our final “Almost Live” chat from the show, Michele Roney, EVP of Retailer CX at Mars United, discusses another reason why the physical store is still vital: to provide shoppers with the “magic” of a tangible experience, especially in categories like beauty and toys.
Watch our Shoptalk daily update video featuring Michele Roney here.
