The annual Cannes Lions International Festival of Creativity took place once again on the sun-kissed (and sweat-soaked) shores of the French Riviera – a place where innovation, creativity and commerce converge in a symphony of inspiration and business potential. It was a week of excitement and creativity, with Publicis Groupe winning a total of 96 Lions, including two Grand Prix!
There were a number of commerce-specific trends that emerged from the festival, offering insights into the strategies, technologies, and ideas that are shaping the future of the industry. Thought leaders across Publicis Commerce have rounded some of these up – including The Power of Creative Commerce, Retail Media 2.0, AI, CRM and Addressable Relationships, The Convergence of Content and Commerce and more.
Download the Publicis Commerce Cannes Trends Report here.
