Shoptalk is just getting started, but so far retail media is still the hottest topic in commerce marketing. And the need to create physical and digital experiences that drive brand performance by first resonating with shoppers was the dominant talk track on the event’s New Marketplace stage this morning.
In a panel discussion led by Mars United president Amy Andrews, Sam’s Club’s Harvey Ma, Nordstrom’s Aaron Dunford, and Paypal’s Jenna Griffith suggested that consumer sentiment might be just as important a metric for effective retail media as ROAS.
Watch our Shoptalk daily update video featuring Amy Andrews here.
