From May 13 to May 15, the Path to Purchase Institute hosted the Future Forward conference to engage with industry-leading experts, strategists and marketing gurus from every point along the path to purchase.
Understanding the consumer through the lens of data is paramount to connecting with today’s shoppers and creating truly successful, omnichannel campaigns. With data at the core of understanding shopper behavior, Future Forward explored the ways innovative CPG brands and retailers are using insights, analytics, retail media, AI and more to unlock new levels of engagement and conversion across the path to purchase.
Thought leaders across Publicis Commerce attended the event and have brough back some key learnings.
Download the Publicis Commerce Future Forward Trend Report here.
