To keep the industry updated between editions of our Retail Media Report Card, Publicis Commerce monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the initiatives that are expected to impact the way advertisers effectively plan, execute, and measure their marketing programs on these networks, either directly through new behind-the-scenes tools and capabilities, or indirectly through new engagement opportunities that will enhance (or at least alter) the way they interact with shoppers.
Retail media networks covered in this report are Amazon Ads, Cartology, Chedraui, DoorDash Ads, Gopuff Ads, Loblaw Advance, Lowe's One Roof Media, MixIn Media, Sam's Club Member Access Platform, Unlimitail, Valiuz Ads, Wakefern Media Exchange, and Walmart Connect.
Download the Retail Media Roundup here.
