The annual Cannes Lions Festival of International Creativity took place June 17-21 in Cannes, France, bringing the advertising and communication industries together to celebrate the best global work, exchange insights, inspire new ideas and share thought leadership.
The blending of commerce and creativity has grown in importance over the years and gained more prominence at the festival – and this year was no exception, with commerce being a hot topic on and off the mainstage. Partner and client discussions in various forums centered on the future of commerce and we saw more retailers have a presence at this year’s festival. We talked about how AI will transform the shopping experience and how channels and experiences today aren’t just creative – they’re truly connected, measurable and able to drive brand outcomes.
Several Publicis Commerce leads attended this year.
Download the Publicis Commerce Cannes Trends Report 2024 here.
