The “Everything Old is New Again” theme continues at Shoptalk Spring as retailers outline strategies for transforming loyalty programs through personalized communication, seamless experiences, and rewards that don’t include discounts. (A meet and greet with Bero founder and actor Tom Holland, anyone?)
In our latest “Almost Live from Shoptalk” interview, Andy Murray, founder and executive chairman of Saatchi & Saatchi X, explains why he’s pleased to see the industry moving beyond the hype of retail media and artificial intelligence to develop actionable strategies that can optimize both opportunities for the benefit of shoppers, brands, and retailers.
Watch our Shoptalk daily update video featuring Andy Murray here.
