Advertising Week 2024 marked a milestone—its 20th anniversary—and brought together marketers from across the industry to reflect on two decades of innovation and evolution. It was not just a celebration of past successes but also an opportunity to connect, collaborate, and look ahead at the emerging trends shaping the future. Attendees engaged in deep discussions around the challenges and opportunities on the horizon, with a focus on how brands can continue to stay ahead in an ever-changing landscape.
Publicis Groupe thought leaders participated in impactful sessions, panels and discussions and have brought back key themes and valuable insights from the event. Check out the Publicis Commerce Advertising Week Trend Report which highlights unique perspectives from our industry experts and includes the following POVs:
The Power of Authenticity and Connected Commerce by Margaux Logan, SVP Head of Marketplaces, Publicis Commerce
New Shopping Experiences Take Center Stage by Susie McKeon, Senior Associate, Commerce Media Strategy, Publicis Commerce
Brand Love Is in the Air by Dani Mariano, President, Razorfish
The Balance of Building Brand & Driving Performance by Sophie Tahiraj, Associate Director, Commerce Media, Digitas
