The convergence of the digital and physical retail environments has been a major theme at Shoptalk Spring as brands and retailers seek to create the content and “experiences” that will truly impact shopper behavior. The concept has been most notable in conversations around the extension of retail media into the store, but the need to improve the overall brick-and-mortar experience to drive shopper loyalty has been championed by executives from such diverse retailers as Sam’s Club and Gap, Inc.
Casey Lissau, Executive Creative Director at Saatchi & Saatchi X, offers his perspective on key takeaways from the event so far in our latest “Almost Live from Shoptalk” interview that you can view here.
