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ABOUT OUR TEAM

Publicis Commerce Poland is created by nearly 400 talents in the Warsaw and Poznan offices, who are guiding brands towards ecommerce leadership everyday. We are e-commerce enthusiasts. Consumer behaviours are changing in the modern world and we all believe that brands need to transform their marketing operations to focus on creating a total customer experience. This obsessive mindset is uniting us. We deliver globally centralised processes for developing relevant production, delivery and optimization of econtent with particular focus on automation, visibility and experience of customers helping to boost sales.

Konrad
Dorabialski

OUR COMMERCE SERVICES

Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.

  • Marketplaces & E-Retailer

  • Direct-To-Consumer

  • Omni-Channel (Experiences)

Our clients

See, how we work

Barilla Group

Challenge

Covering the basics before scaling up - Barilla global commerce team requested us to design operations standards in e-commerce content creation, management, audit and delivery through all their product lines and all key markets.

Solution

Process definition for Content creation, deployment and e-content syndication, management, analytics & reporting across whole Barilla Group.

Content Quality definition and creation of e-content Strategic Guideliness (Toolkit) for 2 main categories: Pasta and Pesto/Sauces.

Maturity Assessement of the e-commerce ecosystem based on our own developed methodology.

e-retailer Feasibility study across all eRetailers on 6 main Barilla regions [DE, FR, IT, US, SE, AAA (Asia, Africa, Australia].

Result

Global standards created and cascaded across 35+ major e-commerce markets. Active participation in New Product Launches process by creating e-commerce priniciples, e-content best in class examples and guidelines.

Local market partner agencies