MEET THE GERMAN TEAM
Get in touchABOUT OUR TEAM
Publicis Commerce Germany is an end-to-end Commerce partner not only for Germany but as a starting point for whole Europe led by Commerce experts with diverse backgrounds, longtime experience in their field and a lot of passion. Many of the team members joined from major marketplaces: Amazon, eBay, Flipkart, Shopee, Lazada, etc. Publicis Commerce Germany works with global brands to help them deliver sustained growth across brick and mortar, marketplaces and direct to consumer.
Jens
Dudda
OUR COMMERCE SERVICES
OUR COMMERCE SERVICES
Our team provides end-to-end solutions to activate the full potential of commerce & deliver on client growth needs.
Commerce Consulting
Direct-To-Consumer & B2B Commerce
Marketplace & e-Retailer
Shopper Marketing
Social Commerce
Our clients
See, how we work
Challenge
Setting new standards for Samsung in Retail Media and beyond.
Solution
Power of One Team structure was set-up. A strategy to achieve different campaign goals was created. Introduced Amazon SEO guidelines, in our practices for Samsung. AMS Overview: Over-Exceeding Targets as a routine – Sponsored Ad Strategy for AMS: Base, Attack, Defend & Cross/Up Sell.
AMS Samsung Smartphones:
Base & Defend = gaining visibility by bidding on generic keywords, defending market shares by bidding on brand keywords.
Attack - competitor targeting and defending own branding. Using Amazon Data to engage and retarget consumers - AMS + DSP strategies.
Result
Strong Turnover. Constantly high visibility. Great Performance: Total ROAS of almost 19 vs. Benchmark of 14.