Mars United Commerce is the presenting sponsor of a new report from strategic consultancy The Winterberry Group. The findings underscore the critical role of connected commerce in today’s fragmented, consumer-driven marketplace. Success requires seamless integration and alignment across internal functions—media, creative, content, technology, and data/analytics—alongside strong collaboration with external partners, particularly between brands and retailers.

Download the report here and don’t miss Mars’ interview with Michael Harrison, Managing Partner at Winterberry Group, as he shares his insights on the report’s key takeaways and recommendations for brands and retailers.